When Google unveiled the Nexus One a couple of years ago, it was met with much applause as well as skepticism. But that was just the beginning. The Nexus gradually carved its way up the market. Today, the arrival of Nexus 7 has reports of already been sold out at many key retailers, making Google happy but not completely satisfied at the same time.
Google’s Nexus One was brought out in a tie-up with HTC. It had sold 0.135 million units in the first 10 weeks, far less than Motorola Droid’s 1.05 million sell-outs in the same time. The Nexus One sure wasn’t the success that Google had been anticipating for and later ended up being discontinued. One of the major mistakes with the product was that the service channel for customers wasn’t good enough for it to sell through their web store.
After the Nexus One, Google moved on to the Nexus S which was a tie-up with Samsung. This device did much better than the previous and was received very well in terms of sales. Moreover, the main factor for all developers to buy a Nexus device was because it was always the first to receive an OS upgrade.
Google raised the bar by coming up with the Galaxy Nexus which was its next venture. The Galaxy Nexus went on to be touted as the best smartphone at that time and received rave reviews. It was the only device with the Ice Cream Sandwich and its unlocked version was officially updated with Jelly Beans, the first of its kind. This was more than enough for customers to embark into the Nexus world.
The Google I/O 2012 made it obvious that the Nexus range was not going to be limited to smartphones only- thus came the launch of the Nexus 7 and Nexus Q. Though much can’t be said about the Nexus Q, the Nexus 7 can undoubtedly be branded as a game changer. Before the Nexus 7, the Amazon Kindle Fire was ruling the 7-inch range in terms of market share. The only drawback with the Kindle Fire was that apps could be downloaded only from Amazon’s App store, which did not have a wide range of apps like those in Google Play.
Nexus’s biggest impact was the effect it had on Apple. Steve Jobs was always against the concept of 7-inch tablets since he thought that no one would buy a 7-inch tablet. But with rumors circulating about the Google Nexus 7, Apple has no choice but to venture into the 7-inch arena as well, with plans to unveil the iPad Mini soon.
The Nexus 7 is estimated to come with an affordable price tag. The 8 GB model costs around $159.25 and the 16 GB model costs $166.75. It is evident that Google is determined to have a large chunk of the tablet market. Moreover, there has been widespread speculation that Google is planning to release a 10-inch Nexus 10 tablet soon. We do hope that Nexus will enhance Google’s reputation, just like the iDevices have done for Apple.