Ouya Android gaming console gets over $2.3m in pledges on Kickstarter

US-based startup Ouya has already gathered over $2.3m (£1.47m) of pledges for its Android-based gaming console, within 24 hours of its launch on the crowdfunding portal Kickstarter.

Around 19,000 people have pledged for the project till now and with nearly a month left to go, it may compete with the Pebble smart-watch project, which managed to collect around $10.3m in funds during its Kickstarter campaign earlier this year.

The Ouya gaming console will be available for under $100 and is scheduled to be released during the first quarter of next year. Each unit will come with a software development kit (SDK). The Ouya project already boasts of a large number of talented developers supporting it for its open nature and its hacker-friendly environment. The project has already had its top-tier reward slots sold out and 500 people have pledged a minimum of $225 to book a console and 2 controllers with their own personal username etched on it. 200 others have pledged a minimum of $699 for the “Developer Special” edition, which comes with a rooted console, early SDK access and even 1 year’s promotion of the game.

So much funding in such a short span of time is certainly encouraging for the company but the tremendous weight of the pledges puts added pressure on the company to deliver a satisfying product on time.