Google today launched a new feature for Android apps available in the Google Play store: in-app subscriptions. This feature will be immediately available to developers of Android apps. In-app subscriptions let users pay for monthly or annual subscriptions from directly within the apps. Google added that the subscriptions will be renewed automatically by default, while the transactions will be managed by the Google Play Store (formerly the Android Market).
Not only will this feature make purchasing new app features easier, it will also open new avenues of revenue and new content types in Google Play Store. In fact, this new feature will have one more added benefit- consumers may be able to subscribe to magazines and news journals directly from Google Play.
Google had launched in-app billing just about a year ago, which has now proved to be profitable for app developers. If the Android Developers blog is to be believed, 23 of the 24 top-grossing apps in the app market use the feature. In fact, the total revenue collected from in-app purchases is greater than that collected from conventional in-store purchases.
Android developers are scrambling to implement the in-app subscriptions feature into their apps. Glu Mobile, a popular Android game developer, has announced that it will launch updated versions of its top game titles with subscriptions using special VIP currency packages.
If you’re an app developer and would like to add the in-app subscriptions feature into your app, do log in to the Android dashboard and go through the in-app billing documentation. Google added that it as already activated back-end support for all devices using Google Play 3.5 or later so that users can start buying subscriptions immediately.