The leading email marketing provider, GetResponse, today revealed a smart new app that will give email marketers total control of all their campaigns, email reports and marketing lists right from their phone.
A recent research by the AT&T small business technology poll shows an emerging trend towards user reliability on the smartphone apps. The survey reveals, about 72 percent of the users use mobile apps for their business and 38 percent claim that they can’t live without them.
Simon Grabowski, the cofounder and CEO of GetResponse, states that their customers have taken their mobile apps enthusiastically. He also added that in response to the growing demand from the users, GetResponce doubled its efforts to embrace android users with perfect app that could help them in keeping up the pace with today’s business and marketing.
According to Google Q2 earning report, Android smartphone has the second fastest growing market in the world with over 130 million devices. Functions of this Android app are:
Create and send email to selected marketing list contacts
Preview HTML version of the newsletter
Add new contact list via direct manual entry
Import contact contacts from the smartphone address book
Track new subscriber as they sign up.
GetResponce users will still be using their web-based desktop version for complex functions such as design. Mobile app can be a way for mobile users to monitor and tweak day to day operation.