On Sunday at the Barcelona Mobile World Congress, the world’s No. 5 smartphone maker, Taiwan’s HTC Corp launched a range of models packed with advanced cameras and music functions. This has been done in an attempt to recover from the recent losses it suffered at the end of last year when its sales slumped and it was dumped by investors and share holders.
These are crucial in its battle for survival amongst its rivals like Samsung Electronics and Apple Inc. Principal Analyst at Informa Telecoms & Media, Malik Saadi said that HTC seems to have learned from mistakes it made in 2011 after seeing its approach with the new devices representing a pragmatic choice for a company that lacks the resources of its big-pocketed rivals. He further added, saying that the company aimed at concentrating on what they do best and have built their brand on bringing innovation through design of premium devices rather than spreading efforts across all segments of the market.
The new range-HTC One will boast of HTC’s ImageSense camera technology that the company says offers photography on a par with traditional digital cameras, including fast autofocus and low-light shooting. The One series of smartphones consists of One X, One S and One V running on Android OS. They also have photo storage and sharing software. This will be accompanied by fast processors for graphic displays and music features will include integrating Internet radio and using audio technology from Beats Electronics, which HTC bought last year, for games as well as music.